Evaluate - Discuss the positive elements of the pre-production elements in relation to the client brief, the consent, its fitness for purpose - Discuss the elements that could be improved upon - Discuss other documents that would be used alongside this document to support it, or support the project. SWOT Strength - it tells you what is going well in a company and what is wrong so you can correct it Weakness -
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Proposals, Treatments, Project outline, Swot analysis
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Concept Art, Visualisation Diagrams, Flat Plans, Prototypes, Mock Ups
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working to time scales
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- Task allocation - Who is doing each task - Scheduling - when is it being done - Resource allocation - what is required - Report creation - how have the team completed each task Project management tools: simply a tool which allows production - Spreadsheet - Production Schedule - Project management software/web app You should work to a time scale to be able to meet the deadline of a project. This helps to bring down the cost of the film, because as a result they won't need to spend money and prolong the use of certain production tools and actors. Time scales are predominantly used during the pre-production stage of a film, because there is a set deadline which the production team need to meet.
Target audience
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Target audience is a specific group of people in which you aim product to appeal to Demographics: Age, Gender, Race, Ethnicity, Social class Barbie doll; Gender - female Age - 5 to 10 Race - White Ethnicity - English/american(previously) > now all Football boots (nike) Gender - Male Age - 13-30 years old Race - All races Ethnicity - All ethnicity Social class - C1/C2 Mass - Largest group of people a product is aimed at Niche - It is a small profitable segment of a market suitable for focused attention by a marketer Demographics - statistical data relating to the population and particular groups within it Psychographics - a qualitative methodology used to describe consumers on psychological attributes
client brief
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Formal/informal; Formal brief: - Written document - Technical and specific language - Focused / in depth - Detail, Budget, Deadlines, Requirements etc. - Majority of briefs are in this style Informal brief: - Can be straightforward as a chat over a drink - Non/limited documentation supporting - No direct contractual agreement - No specific requirements outlined initially - These tend to be undertaken and then fleshed out at a later date Contractual brief: (Formal) - Tasks are accepted under legal obligation (signed document) - The client's desires and deadlines outlined must be met - Both the client and the media producer must abide by the brief Negotiated brief: (Formal) - Both the client and the media producer make decisions - Through negotiations the brief may be altered Co-operative brief: (Formal) - Two or more producers/production companies working together to meet the brief Competition brie...