Target audience

Target audience is a specific group of people in which you aim product to appeal to

Demographics: Age, Gender, Race, Ethnicity, Social class

Barbie doll;
Gender - female
Age - 5 to 10
Race - White
Ethnicity - English/american(previously) > now all


Football boots (nike)
Gender - Male
Age - 13-30  years old
Race - All races
Ethnicity - All ethnicity
Social class - C1/C2

Mass - Largest group of people a product is aimed at
Niche - It is a small profitable segment  of a market suitable for focused attention by a marketer
Demographics -  statistical data relating to the population and particular groups within it
Psychographics - a qualitative methodology used to describe consumers on psychological attributes
Image result for psychographicsImage result for nrs social grade

Comments

  1. JCoSS Media Dept29 November 2018 at 01:40

    Jamie, there appears to be several key words missing. When writing down classwork, you must ensure that you complete all tasks and write down all of the notes. Some of your blog posts lack any detail, which is going to cause you issues when you revise.
    Please go back through the target audience powerpoint and improve this blog post.

    Miss Crader

    ReplyDelete
  2. JCoSS Media Dept11 December 2018 at 07:03

    Just check over your work here, you haven't quite finished your sentence "Niche - A product is targeted at..."

    Miss C

    ReplyDelete

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