client brief

Formal/informal;

Formal brief:
- Written document
- Technical and specific language - Focused / in depth      
- Detail, Budget, Deadlines, Requirements etc. 
- Majority of briefs are in this style 

Informal brief:
- Can be straightforward as a chat over a drink
- Non/limited documentation supporting
- No direct contractual agreement
- No specific requirements outlined initially
- These tend to be undertaken and then fleshed out at a later date

Contractual brief: (Formal)
- Tasks are accepted under legal obligation (signed document)
- The client's desires and deadlines outlined must be met
- Both the client and the media producer must abide by the brief

Negotiated brief: (Formal)
- Both the client and the media producer make decisions 
- Through negotiations the brief may be altered 

Co-operative brief: (Formal)
- Two or more producers/production companies working together to meet the brief 

Competition brief: (Formal)
- The brief is advertised/given to multiple media productions 
- The producers don't have to pitch 
- All different producers create their product
- The client then picks which one is best 
- The reward is often just the prospect of getting your project published/distributed 


Commissioning brief: (Formal)
- A media company employs an independent company to produce a product for them on their behalf
- The brief is not negotiated between the media producer and their employer/ commissioner
- However the commissioner might negotiate the brief with the client
- The independent company is paid and may receive royalties

Factors that could potentially impact the project management of a brief:
- Explicit requirements
- Implicit requirements
- Requirements that are open to interpretation
- Constraints

- One way of approaching the initial project details would be to create a mood board exploring the ideas


A media brief is a document which summarises a client's communications strategy and/or campaign objectives and requests solutions to meet its objectives. It may be circulated by the client or its media agency to media owners, who respond with proposals outlining how they intend to achieve the clients' objectives.

Why do clients write briefs:
There are 3 reasons why companies write client breifs
1. It leads to more effective and measurable work
2. It saves time and money
3.It makes remuneration fairer 

Better work
Better work means that because a client brief is something which shows the agreement between the client and the worker have been agreed and it is needed so that work can begin on the project

Saving time and money
This saves time because it means people are able to know what they agree on and so they wont argue prolonging the project or wasting time doing so. 

Fairer remuneration

Remuneration is the money paid for work or services. The reason it will be fairer thanks to this is because people will be able to agree payments before they start the project which will prevent talking about it later

Principles of a Good brief:

Written briefs 

Written briefs are agreements written down. The benefits of this are that the deal will be written down so neither party in the agreement can complain and try to alter the agreement in their favour

Clarity of thinking
This means that the agreement made is open to interpretation of each party this means either person in the agreement is able to understand the agreement how they feel necessary